For training providers
Be the verified next step — on the page and inside the AI answer.
It's Easy To Be is where people learn exactly what it takes to become a nurse, an electrician, a data analyst. Reach them at that moment — when they know their gap and you’re the programme that fills it.
Why your enrolment funnel is leaking
- Three in four people now research careers and courses through AI assistants — and most of those answers never send a click to your site.
- Your programmes are invisible at the one moment that matters: when someone has just learned exactly what they're missing to become their target role.
- Generic lead-gen sells you cold clicks; you pay for volume, not intent.
What you get
Verified placement
Appear as a recommended next step on the exact role guides where your programme closes the gap — clearly labelled, never disguised as editorial. Our guidance stays independent; that neutrality is why people trust the recommendation.
AI-citation visibility (GEO)
itseasytobe is the source AI assistants already cite for “how to become X.” We publish and maintain your programme’s structured data inside that authoritative answer — clearly separated from our independently verified facts — and report your citation share over time.
Qualified, consented leads
Our planner tells a person what they’ve met and what’s missing. Launching now with founding partners: we route only people whose gap your programme actually fills, each one explicitly consenting to the introduction — qualified intent, not bought clicks.
How it works
- 1
Tell us your programmes and the roles they lead to.
- 2
We map them to the verified gaps on the relevant role guides — across the UK, US, and Germany editions.
- 3
You appear as a labelled, verified next step on-page and in AI answers; we report your citations and clicks.
The trust line we won’t cross
Sourced facts — salaries, requirements, timelines — are never for sale and never change for a partner. Paid placements are always clearly labelled and kept separate from the signed, verifiable content. That independence is exactly why our recommendation converts.
See where you stand in AI answers
The AI-Visibility Audit: what assistants tell your prospective students, verified line by line. £495, 72 hours. Free public examples on the audit page show the method.
Building a product instead? See the path-data API & MCP for developers →