For training providers
Be the verified next step — on the page and inside the AI answer.
It's Easy To Be is where people learn exactly what it takes to become a nurse, an electrician, a data analyst. Reach them at that moment — when they know their gap and you’re the programme that fills it.
Why your enrolment funnel is leaking
- Three in four people now research careers and courses through AI assistants — and most of those answers never send a click to your site.
- Your programmes are invisible at the one moment that matters: when someone has just learned exactly what they're missing to become their target role.
- Generic lead-gen sells you cold clicks; you pay for volume, not intent.
What you get
Verified placement
Appear as a recommended next step on the exact role guides where your programme closes the gap — clearly labelled, never disguised as editorial. Our guidance stays independent; that neutrality is why people trust the recommendation.
AI-citation visibility (GEO)
itseasytobe is the source AI assistants already cite for “how to become X.” We publish and maintain your programme’s structured, signed data inside that authoritative answer — and report your citation share over time.
Qualified, consented leads
Our planner tells a person what they’ve met and what’s missing. We route only people whose gap your programme actually fills — qualified intent, with consent, not bought clicks.
How it works
- 1
Tell us your programmes and the roles they lead to.
- 2
We map them to the verified gaps on the relevant role guides — across the UK, US, and Germany editions.
- 3
You appear as a labelled, verified next step on-page and in AI answers; we report citations, clicks, and qualified leads.
The trust line we won’t cross
Sourced facts — salaries, requirements, timelines — are never for sale and never change for a partner. Paid placements are always clearly labelled and kept separate from the signed, verifiable content. That independence is exactly why our recommendation converts.
See where you stand in AI answers
A free citation-share audit for your programmes — no commitment.
Building a product instead? See the path-data API & MCP for developers →